Over ten years of experience across Magento, Shopify and Wordpress. Creating roadmaps, implementing migrations, knowing the best apps to suit your level of business and hit your KPI’s with the relevant budget and resource.

In a growing business you need to make sure you’re pulling the right levers at the right time, when to spend and when to hold. Each business is so unique but with a clear strategy decisions are a lot easier to make, stops wasting time and you can meaningfully execute what you need to do.

A good acquisition strategy is so key to success but not all channels work for every business, or maybe they don’t work how people expect them to. Getting to grips with a relevant way of looking at attribution will not only deliver results but tell you so much about your customer.

Are you on email? You simply have to be these days. Email marketing still very much has a place in 2023 but clients are more savvy about how they want to recieve content from brands. An effective CRM strategy will deliver the best returns but ultimately increase retention and really drive your lifetime value.

A well executed paid social strategy is a great cost effective way to get your brand out in front of the right people. How you act as a brand organically on social media shows more about you as a brand, your tone of voice, your values, your humour. It can be the reason someone thinks of your business when they need to.

Data data data. With the boundaries constantly changing it’s more crucial than ever to look at the data you have. It will tell you everything you need to know when you know what you’re looking for. Make sure you’re making the right decisions, consider things you haven’t thought of previously and make sure you’re gathering what you need to for the future.

Basics, basics, fundamentals. Whether you just need to identify major conversion blockers to implement a test and learn strategy there is no such thing as “done” when it comes to CRO. Always want more.

Show clients what they want, when they want it and make sure you have it available. Are you covered for peak selling? What should you be doing more of? Less of? What does your product lifecycle look like? Really important questions.

I’ve been at companies experiencing accelerated growth right at the start, watching those first few orders come in, and for me, that excitement never fades.

I’ve tried it all, I’ve built strategies that have delivered growth and I’ve picked and packed orders. I’ve worked across a huge breadth within businesses at every stage of the journey. I can help identify pain points, instill processes and consult on the best way to move forward at your current stage in the process.

You’ve got the order, now can you get it out? Is your inventory tracked and accountable? Are you setting realistic expectations for your customers? Is your pick to ship journey seamless with no room for error?

The world of influencer marketing has changed so much over the last decade and now there are so many pitfalls to watch out for, but if you do it well, authentic influencer marketing can deliver unbelievable results.

Never forget who matters the most at the end of the day and hell hath no fury like a customer that’s had a bad experience. Make sure you’re using the right tech to support your team but remember the value of that one to one experience.